Scoble pops a gasket

Scoble laid into a Microsoft marketer about how not to create and open, transparent, sticky customer-focused web site.

Comment rumor, of which there are already MANY, hints the site is http://www.msnfound.com, a plug for the new MSN Search engine and a great case of an agency thinking “cool” and missing the point. Of course, I just did my part to bump its Google ranking :).

A central point, and he has many good ones, is around the “RSS is just for geeks” myth. When ESPN offers XML feeds to their RPM/Motorsports page, you know RSS has gone beyond geekdom. The problem is, the vast majority of consumers still don’t know what to do with that little orange XML button.

Can we PLEASE come up with something like “Subscribe!” and stop using the terms “RSS” “ATOM” “XML” as the name for the feed? Consumers don’t and shouldn’t care what the underlying standard is (I don’t), only how do they make use of it.

That is the next bold step in mass adoption.