I love this latest Burger King viral effort (found on AdRants) from Crispin Porter. It’s obvious yet just subtle enough to make it fun to want to watch for the next set of “paparazzi” images and videos of Brooke and the King sneaking around LA. The campaign taps into our curiousity, celeb obsessions, and natural voyeurism without being too in-your-face.

Now that they are apparently “engaged” I can’t wait to see if a little Whopper Jr. is in the works.