Comments on: The Accidental Spokesperson – The better side of corporate blogging http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/ marketing, community, technology, ducks, and beyond Wed, 11 Nov 2009 22:57:46 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Daryl Pereira http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/comment-page-1/#comment-741 Daryl Pereira Tue, 18 Nov 2008 16:38:31 +0000 http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/#comment-741 Companies will really have to start thinking of how they can train their employees in this new role of 'accidental spokesperson'. Just as marketing is moving away from broadcast messaging in the direction of facilitation, so the same move will be necessary within PR departments. I'm wondering whether we would ever get to the stage where there is a function within PR/Marketing that deals specifically with handling employee comms. Currently, this seems to be an ad-hoc role for the social media manager. <br><br>Here's my follow-up on this post: <br><br><a href="http://www.cagedether.com/2008/11/18/beware-you-are-his-masters-voice/">http://www.cagedether.com/2008/11/18/beware-you...</a> Companies will really have to start thinking of how they can train their employees in this new role of 'accidental spokesperson'. Just as marketing is moving away from broadcast messaging in the direction of facilitation, so the same move will be necessary within PR departments. I'm wondering whether we would ever get to the stage where there is a function within PR/Marketing that deals specifically with handling employee comms. Currently, this seems to be an ad-hoc role for the social media manager.

Here's my follow-up on this post:

http://www.cagedether.com/2008/11/18/beware-you...

]]> By: kevinbriody http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/comment-page-1/#comment-740 kevinbriody Tue, 18 Nov 2008 16:00:05 +0000 http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/#comment-740 Hi Douglas, thanks for commenting. I think the hybrid model as you described has some legs in certain companies. But part of what I really like about more of the freewheeling, organic model of lots of employee blogs without filter is that it shows off how much a company trusts its employees and is willing to directly connect those employees - unvarnished - to their customers. Adding a deliberate layer of moderation, even if pretty loose, could undermine this impression.<br><br>Still, I'll go check out compendium to learn more! Hi Douglas, thanks for commenting. I think the hybrid model as you described has some legs in certain companies. But part of what I really like about more of the freewheeling, organic model of lots of employee blogs without filter is that it shows off how much a company trusts its employees and is willing to directly connect those employees – unvarnished – to their customers. Adding a deliberate layer of moderation, even if pretty loose, could undermine this impression.

Still, I'll go check out compendium to learn more!

]]> By: kevinbriody (Kevin Briody) http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/comment-page-1/#comment-832 kevinbriody (Kevin Briody) Tue, 18 Nov 2008 14:16:34 +0000 http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/#comment-832 Blogged a few thoughts on employee bloggers as accidental spokespeople http://tinyurl.com/6gz8xr Blogged a few thoughts on employee bloggers as accidental spokespeople http://tinyurl.com/6gz8xr

]]> By: Douglas Karr http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/comment-page-1/#comment-739 Douglas Karr Tue, 18 Nov 2008 12:54:01 +0000 http://kevinbriody.net/2008/11/17/the-accidental-spokesperon-the-better-side-of-corporate-blogging/#comment-739 I believe there is a hybrid that's not being discussed, and that's the corporate blog that allows employees the freedom to post but an administrator the ability to reject/approve. Compendium blogware was built with this in mind - we want companies to empower their employees, but they can reject content (and provide feedback through the UI). I believe there is a hybrid that's not being discussed, and that's the corporate blog that allows employees the freedom to post but an administrator the ability to reject/approve. Compendium blogware was built with this in mind – we want companies to empower their employees, but they can reject content (and provide feedback through the UI).

]]>