How many Facebook friends would you “off” for a Whopper?
“How many friends were sacrificed for this?!?”
Photo by thegarethwiscombe via Flickr under CC.
The conventional wisdom these days is to push brands and promotions into social media and online communities – and so much of the resulting campaigns and efforts are just, well, bland and “me too.” So it’s nice to see a major brand embrace the concept while also poking fun at the basic idea. Check out the “Whopper Sacrifice“, the latest twisted effort from Burger King.
In short, if you drop ten Facebook friends, you get a free Whopper. Via Caroline McCarthy at CNET:
The funniest part: The “sacrifices” show up in your activity feed. So it’ll say, for example, “Caroline sacrificed Josh Lowensohn for a free Whopper.” Unfortunately, you can’t delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account.
Brilliant. While you may not get to eat for free by annihilating your entire online social network in one fell swoop, I still expect to see a hilarious wave of sacrifices once cash-poor and late-night hungry college students get wind of this one.
1 Comment
Well, I’m Hindu so I think I’m going to have to pass on that one. And I don’t think people are that desperate for one of the unhealthiest foods of all time. No one is going to eliminate their social network just to have a heart attack.