I actually generally like the Justin Long/John Hogdman “I’m and Mac/I’m a PC” ad campaign ads – they can be reasonably funny, and frankly it’s fun to see such a classic rivalry between two companies get the direct... Read more...
via Techdirt Alright, this is just plain insane. NHL runs a twitter promotion via their @NHL account, and decides to fill the entire background with legalese. That is compelling branding and makes me want to just dive right in. Nice work guys, go te... Read more...
It’s amazing what some simple beeping can do to completely change the tone of a video. (from Mashable via TechFlash) In case you aren’t familiar with this, apparently this is a how to video on throwing through own Windows 7 launch party. ... Read more...
This is a fantastic promo for a book in general, and a wonderfully viral video all by itself. I love, in particular, the closing line: “Think about it. Because your boss wants an answer in two minutes.” Getting this one on preorder. And ... Read more...
I’ve been a fan for a bit now of how Amanda Palmer and the Dresden Dolls have built up their fan base, and this post from Techdirt sums up why – it’s a case study in the power of engaging your fans directly, personally, and often sp... Read more...
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