kevinbriody.net » marketing

Mac ads are getting a bit old…and bitter

Kevin — Fri, 23 Oct 2009 05:49:40 +0000

I actually generally like the Justin Long/John Hogdman “I’m and Mac/I’m a PC” ad campaign ads – they can be reasonably funny, and frankly it’s fun to see such a classic rivalry between two companies get the direct... Read more...

When the lawyers have too much say, example 752

Kevin — Wed, 30 Sep 2009 22:05:59 +0000

via Techdirt Alright, this is just plain insane. NHL runs a twitter promotion via their @NHL account, and decides to fill the entire background with legalese. That is compelling branding and makes me want to just dive right in. Nice work guys, go te... Read more...

Remix!

Kevin — Thu, 24 Sep 2009 02:22:57 +0000

It’s amazing what some simple beeping can do to completely change the tone of a video. (from Mashable via TechFlash) In case you aren’t familiar with this, apparently this is a how to video on throwing through own Windows 7 launch party. ... Read more...

Adland and the reality of the ad business

Kevin — Thu, 23 Jul 2009 16:40:11 +0000

This is a fantastic promo for a book in general, and a wonderfully viral video all by itself. I love, in particular, the closing line: “Think about it. Because your boss wants an answer in two minutes.” Getting this one on preorder. And ... Read more...

DIY indie music marketing

Kevin — Mon, 13 Jul 2009 18:52:24 +0000

I’ve been a fan for a bit now of how Amanda Palmer and the Dresden Dolls have built up their fan base, and this post from Techdirt sums up why – it’s a case study in the power of engaging your fans directly, personally, and often sp... Read more...

Remembering just what it is I do for a living

Kevin — Wed, 10 Jun 2009 21:01:10 +0000

I had a wonderful lunchtime meeting today with someone who is passionate about turning their idea into a real business. She’s passionate that there *has* to be a way for her to turn something she loves into something people like me can take to ... Read more...

First Ascent: How Eddie Bauer is Successfully Repositioning Their Brand

Kevin — Fri, 15 May 2009 16:16:47 +0000

When I think of Eddie Bauer, the visual that typically comes to mind is of a khaki and button down-clad guy on his way in for Casual Fridays. Something like this: Of late however, Eddie Bauer has been pushing something more along the lines of the r... Read more...

Who owns social media within the enterprise?

Kevin — Wed, 25 Feb 2009 21:27:52 +0000

Marty Collins from the Windows team at Microsoft has a nice post discussing which teams within your organization should be driving social media – marketing? Support? PR? Others? In it, she focuses on what I agree is the critical question –... Read more...

SMC Seattle – A visit back to the old haunt for me

Kevin — Wed, 25 Feb 2009 21:03:12 +0000

The Social Media Club Seattle meetup last night was a packed house, and a bit of a trip down memory lane for me as I got to poke around Microsoft campus again (I left almost 2 years ago, only been back three times!). Congratulations to Chris Heuer, ... Read more...

When your product goes accidentally viral

Kevin — Wed, 04 Feb 2009 16:40:50 +0000

What in the name of Billy Idol was that, you may ask? A version of Idol’s classic White Wedding remixed via Microsoft SongSmith into, well, a whole new kind of “classic.” The UK’s Telegraph explains it nicely, (for more post... Read more...