Category Archive: marketing

Remembering just what it is I do for a living

I had a wonderful lunchtime meeting today with someone who is passionate about turning their idea into a real business. She’s passionate that there *has* to be a way for her to turn something she loves into something people like me can take to ... Read more...

First Ascent: How Eddie Bauer is Successfully Repositioning Their Brand

When I think of Eddie Bauer, the visual that typically comes to mind is of a khaki and button down-clad guy on his way in for Casual Fridays. Something like this: Of late however, Eddie Bauer has been pushing something more along the lines of the r... Read more...

Who owns social media within the enterprise?

Marty Collins from the Windows team at Microsoft has a nice post discussing which teams within your organization should be driving social media – marketing? Support? PR? Others? In it, she focuses on what I agree is the critical question –... Read more...

SMC Seattle – A visit back to the old haunt for me

The Social Media Club Seattle meetup last night was a packed house, and a bit of a trip down memory lane for me as I got to poke around Microsoft campus again (I left almost 2 years ago, only been back three times!). Congratulations to Chris Heuer, ... Read more...

When your product goes accidentally viral

What in the name of Billy Idol was that, you may ask? A version of Idol’s classic White Wedding remixed via Microsoft SongSmith into, well, a whole new kind of “classic.” The UK’s Telegraph explains it nicely, (for more post... Read more...