Category Archive: marketing

My 2009 Conference Wish List

Every year I compile a wish list of conferences and events I’d love to go to, if only I had the time and funds (and, <ahem> I’m wide open to any benevolent sponsors, of course!). Some I’ve been to in the past, some I’ve ... Read more...

GoDaddy’s strange but effective CEO videoblog

Bob Parsons, the CEO of GoDaddy, has a monthly videoblog going, which does everything from frankly discussing changes to GoDaddy policies to blatantly ripping on the competition to shamelessly flaunting the somewhat infamous GoDaddy girls-in-tight-... Read more...

How many Facebook friends would you “off” for a Whopper?

“How many friends were sacrificed for this?!?” Photo by thegarethwiscombe via Flickr under CC. The conventional wisdom these days is to push brands and promotions into social media and online communities – and so much of the result... Read more...

Have Passion, and Be Amazing

(this entire post inspired by Andy Sernovitz’s posts this week – so all due credit to him, he reminded me of Hugh’s cartoons) Smashing together two ideas here that I think really and truly define what “good” marketing sh... Read more...

The Accidental Spokesperson – The better side of corporate blogging

This quote from Kris Hoet, an friend of mine from when we used to work on Windows Live community projects at Microsoft, reminded me of the old notion of the accidental spokesperson in the form of the employee blogger, and how this highlights the R... Read more...